This is the place – Branding


Music has the incredible power to take us away from reality, making us feel in another dimension. Using distorted typography, psicadelic collages and geography iconography I imagined the branding of this album as a place that doesn’t exist (or maybe it does?). Songs are the stops of the imaginary tour at “This is the place”, the artist is the mentor, the booklet is the guide, the stickers are the souvenirs and so on. Storytelling combined with branding.