leFlos – Branding

2018

I imagined a garden that’s like a meeting point for people, a place to eat, to walk between flowers, but also to attend conferences and parties as well. Then a branding had to be done. The idea is to communicate both the elegance of the garden, with its nature and beautiful buildings, and its creative and free spirit. This is done by mixing typography and illustration in an unconventional way. Lettering follows a rigid layout, while the style of the illustrations and the handwritten texts break the grid and add an unexpected element.

Illustrations by John Molesworth (@jhmolesworth)